Gavan Fitzsimons, R. David Thomas Professor of Marketing and Psychology, sheds light on how marketing influences behavior, particularly in unintended ways.
Gavan Fitzsimons is the R. David Thomas Professor of Marketing and Psychology at The Fuqua School of Business at Duke University. His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer.
His work has appeared in numerous academic journals, including the Journal of Consumer Research; Journal of Marketing Research; Marketing Science; Management Science; Organizational Behavior and Human Decision Processes; Journal of Personality and Social Psychology ; and Psychological Science . His ideas have also been featured in popular press outlets such as NPR, CNN, MSNBC, The New York Times, The Wall Street Journal , and Time magazine. He serves as an associate editor at the Journal of Consumer Research.
Fitzsimons earned a B.Sc. and M.B.A. from the University of Western Ontario and a
master’s and Ph.D. from Columbia University.